We both develop and implement communications- and/ or marketing strategies. Our focus lies on press relations for organisations that have their bases in culture, arts, architecture and design. For these areas we can offer excellent contacts and optimal results. We usually cover cultural projects (events, competitions) in terms of press relations and work hand in hand with the traditional press department of our client.

We have many years of experience in all activities of Public Relations from traditional print materials (hand-outs or flyers) over press-activities or press-conferences with a presenter to more contemporary digital formats (e-mail newsletter or social media).

Projects

Projects Public Relations Behncke Communications

HEAD OF COMMUNICATIONS OF GAPA KULTUR GGMBH FOR RICHARD-STRAUSS-DAYS 2021 - MUSICSUMMER - ETC.

Petra Lang (Photo © Ann Weitz)

Richard Strauss Days from June 24 to 27, 2021 in Garmisch-Partenkirchen

The Richard Strauss Days will take place from June 24 to 27, 2021 in Garmisch-Partenkirchen under Corona conditions. The intensive examination, in particular of the little-known early work by Richard Strauss, is the principle of success: Various Richard Strauss world premieres are on the program and the music by Strauss is the focus at every event. World stars such as the Wagner singer Petra Lang (Photo © Ann Weitz), who will sing Ortrud at the Bayreuth Festival in summer 2022, or the young lyrical tenor, Julian Prégardien, are expected as well as the outstanding Camerata Salzburg orchestra and the cellist Raphaela Gromes with the pianist Julian Riem, who were awarded the OPUS KLASSIK Prize in 2020. The magnificent mountain landscape, which already inspired Strauss to create his timeless clay creations, once again offers the unique alpine backdrop for four days of concentrated music. Further information can be found at www.richard-strauss-tage.de.

RICHARD-STRAUSS-FESTIVAL HEAD OF COMMUNICATIONS

Dietlinde Behncke was responsible for the analog and digital communication (press, marketing, sponsoring) of the Richard Strauss Festival 2019 and 2020 (postponed due to Corona). The press review of 2019 showed the great interest of leading media such as the FAZ, the world, Münchner Merkur, Süddeutsche Zeitung as well as numerous radio and television stations, or social media. For its 30th anniversary, the Richard Strauss Festival 2019 had the motto poetry. "The power of playful sound, the variety of meanings, the reality of the paradox - they are the foundations of poetry and free thinking," explained Alexander Liebreich, who in 2019 organized the Richard Strauss Festival for the second time as artistic director. The 26 individual events of the festival drew the international festival audience to Garmisch-Partenkirchen and took them out into the region - a continuation of the success principle “Top Music at Top Locations”: music in the immediate vicinity of the magnificent mountain landscape, which Richard Strauss used to create his timeless sounds inspired. Photos © Sammy Hart

BEHNCKE ARCHITECTS

Schloss Elmau

Behncke Architects, emanating from the internationally esteemed architect's office Gregotti Associati in Milan/Venice, Italy, drafts and realises architecture and interiors with focus on hotels, clinics, offices and housebuilding. Dott. Arch. André Behncke has designed the interior of spectacular hotels, e.g. the 5star hotel Kempinski Hotel Berchtesgaden, the 5star hotel Schloss Elmau near Garmisch-Patenkirchen with its bath house, the 5star hotel InterContinental Düsseldorf, the 4star Boutiquehotel Waldhotel Stuttgart or luxurious clinic conversions at 5-star level such as Buchinger Wilhelmi Überlingen/ Bodensee or Dr. Rinecker, Munich (ARTEMED clinics SE). André Behncke is currently working on the new building and interior design of the 4-star superior Dorint Seehotel & Resort Klink / Müritz https://www.ahgz.de/hoteldesign/expansion-dorint-unterzeich-vertrag-fuer-seehotel-resort-klinkmueritz, 200012261742.html. The start of construction for the resort is planned for October 2020. It is scheduled to open at the end of 2022. The new hotel building will have 248 guest rooms on five floors. The property is located adjacent to the well-known Müritz Clinic, which, with around 4,500 patients, is one of the largest rehabilitation clinics in Mecklenburg-Western Pomerania. Nonetheless, the hotel is said to be a "resort with business character".

Behncke Architects is also very active in the office and private house segments and is responsible for interior design, among other things. the corporate headquarters of the tour operator FTI Group in Munich, as well as the Munich campus of the international management school, IESE Business School.

We have positioned the office since it was founded through press work, documentation and cooperations.

EUROPEAN PATENT OFFICE

The European Patent Academy is the external education and training center of the European Patent Office. Its mandate reflects the need to improve intellectual property training and education structures in Europe. Set up in 2004, the academy has partnerships with a broad range of national and international institutions.

We assisted the European Patent Academy at their events all over Europe for advanced training and communications about intellectual property. Furthermore, we supported the cooperation with the leading language institutes British Council, Goethe-Institut and Institut français and the conception of a trilingual book series about a patent's terminology. We supported the production of the educational books, which are aimed at improving the language skills of the EU's inhabitants whose native language is neither German, English nor French.