The Vattenfall Europe Medien Salon in Berlin aimed at a new publicity for the energy supplier and was successful because of its event moderations with the focus on cultural aspects.
The "Media Salon" - a series of events - provided a multimedia forum for art and media topics. Its highlight was the WEBTALK "Novi Sad, Serbia /Berlin". The discussion between artists, politicians and journalists on the subject of "Art and Media in Crisis" was organised in cooperation with the Deutsche Welle. The panel discussions between Serbia and Berlin were conducted via webcam and were moderated by Dietlinde Behncke and Christoph Lanz (Director of Deutsche Welle-tv).